edf40wrjww2CF_PaperMaster:Desc
TC
YEDÝTEPE UNIVERSITY
INSTITUTE OF SOCIAL SCIENCES
MRKT563B
Consumer Behaviour
FINAL PROJECT
Consumer Behaviour
of
Luxury Automobiles
by
Fatih ÖZTÜRK
20MBA109
Master of
Business Administration
ISTANBUL, 2003
TABLE OF CONTENTS
Page
Consumer Behaviour of Luxury Automobiles 3
Research Into Luxury Automobiles 3
Table 1 4
Consumer Behaviour of Luxury Automobiles' Customers 6-7
How Can Luxury Automobiles' Customers Be Segmented 8
Vals Typology and Luxury Automobile Customers 9
How Can Luxury Automobiles Be Segmented 10
Brand as Luxury Automobile Segmentation 10
Automobile's Price ...