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Myspace: www.myspace.com
Introduction
The main purpose of this essay is to describe the social network, MySpace; analysing the modes of the value production, the kind of labour involved or exploited and the business model behind the web surface. Along with this description we provide additional information on the value production of the website and how it transforms its value to money.
Synopsis
MySpace is one of several social networking portals that has been largely recognised in the last several years along with Friendster, http://www.friendster.com, Facebook, http://www.facebook.com and many more. MySpace has developed and become the 5th biggest website worldwide, now having 48 million individual visitors and 27.4 billion page views in June 2006. The users are mostly between 14 and 34 years old, and the numbers of members are growing by 5 million a month, according to MySpace's numbers [Kornblum, 2006]. Since early 2006, MySpace has also offered to access the service in different regional versions, this is; Global site, Australia, France, Germany, Ireland and United Kingdom.
The MySpace website consists of web profiles, blogs, instant messaging, e-mail, music downloads, photo galleries, events, groups, chatrooms, and user forums. It's basically a website where people connect and share their life experiences. Because MySpace can play and store music [http://music.myspace.com], it has become the way for musical groups to promote themselves and by this way become more popular. People rely on the website for all their advertising needs and it brings more advantage as bands can sign up for a free URL and upload several MP3 files and visitors can search, browse, and download m ...