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{draw:g} {draw:frame} Critically evaluate how information resources might provide the organization with a source of sustainable competitive advantage? Information system is a platform that facilitates the database control in a company. It primarily is a set of interrelated components that collect or retrieve, store, analyze, and distribute information to support organizational decision making and control. Information systems include technical components (hardware, software, etc) -i.e. the Information Technology- and the associated human interaction with technology. The value of IT can be studied in terms of the three main schools of strategy: Harvard School (Porter, Five Forces, 80s), London School (Hamel/Prahalad, Resource View, 90s), and MIT Sloan School (Hax,Delta Model, 21st). Further, to analyze the value of Information System is the Delta Model proposed by Arnoldo Hax (MIT Sloan). As a unified strategic framework developed after the mainstream adoption of Internet, it provides specific strategic options beyond the Best Product Strategy such as Total Customer Solutions and System Lock. Within the wide range of potential strategies the Delta model points out the potential strategic value of IT/IS as _enabling technologies to promote boding (with customers, competitors, suppliers, etc) and lead to a range of potential strategies such as "redefining the customer experience" (e.g. Startbucks, iTunes), "customer integration" (Dell, Mathworks), "dominant exchange" (Google, YouTube, etc)._ Critic: It is often argued that while information technology has become the backbone of commerce, the importance of IT and information systems (IS) as a strategic resource capable of ...