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TABLE OF CONTENTS
NETFLIX, INC. 1
Company Images Montage 1
INTRODUCTION 2
Purpose Statement 2
Company Profile: Netflix, Inc. 3
Industry Profile: Video Tape and Disc Rental 4
INTERNAL ENVIRONMENT ANALYSIS 8
Resources 8
Capabilities 11
Core Competencies and Distinctive Competencies 14
Value Chain Analysis 17
Weighted Competitive Strength Assessment 30
SWOT Analysis 33
REFERENCES 34
APPENDIX 36
Team Evaluation Form 37
Company Images Montage
INTRODUCTION
Purpose Statement
The purpose of this report is to analyze the internal environment of Netflix, Inc., within the Video Tape and Disc Rental industry. To begin this appraisal, the report will examine Netflix's:
? Resources;
? Capabilities;
? Core Competencies; and
? Distinctive Competencies.
The report will the ...