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I. Why has Netscape been so successful to date? What appears to be its strategy? What must be accomplished if it is to be highly successful going concern in the long run? How risky is its current competitive position?
Netscape has been so successful because of following reasons:
1. First to enter the broad Internet market ? Netscape had the first-mover advantage being the pioneer of web browsers in the evolving Internet market. They achieved the market leader position in a short period of time with their Netscape Communicator and Netscape Commercial server. For a while, it was the indisputable leader of its kind. This means that it was able to command high brand recognition and strong customer loyalty at the onset.
2. High level of innovation ? The product which Netscape introduced was innovative. They catered to a market which was growing and where the information was valued quite highly. Their product enabled the user to publish information at a single point and that information being accessible everywhere publicly.
3. Less competition in the current market ? While Netscape started their business, it had little competition in the market. There were no dominant players in the market. This enabled them to capture a bigger market pie and grow into the market leader position although the future competition was seemingly going to be tough with multiple players coming in including Microsoft.
4. Expansion stage ? The business cycle for the Internet market was on the upside as the market was growing very fast. This formed the basis for potential growth for Netscape.
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