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Research Proposal
Introduction
Working Title(s):
Is Network Marketing a viable option to launch a new product?
Can new companies use direct marketing to introduce their products?
Definitions:
Other Phrases:
Network marketing
Direct selling
Person-to-person selling
Multi-level marketing (MLM)
Definition:
Multilevel Marketing, or MLM, is a system for selling goods or services through a network of distributors. The distributors are individuals rather than retail outlets.
Overall aims of the project:
Most of the literature on network marketing focuses on the experience of the consumer and the promises made by the parent company of the riches to be able to be made through selling to their friends and relatives.
Regardless of the outcome of this debate, the direct selling industry is growing, and reputed to be worth $80 billion a year. Traditional companies are looking at this form of marketing, and are partnering with direct selling organizations in either exclusive relationships, or as an additional distribution channel.
This project is to look at the reasons a company would enter into such an agreement and compare to a similar product on the market, distributed and marketed in a traditional method.
The parameters of this project:
? Looking at exclusive relationships only between network marketing companies and independent companies.
? The traditional method of marketing and distribution is generally considered as the route from manufacturer, to wholesaler, to retailer, to consumer, promoted through advertising in many formats.
? Will be research ...