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NEW BELGIUM BREWERY
MARKETING PROJECT
UNIT 2
10/25/08
BY: LATAVIA SANDERS
Track 1: Video Case
1. New Belgium has focused heavily on the use of environmentally friendly technologies. Such technologies are costly. How does this added expenditure benefit the company? It benefits them by keeping down the waste that they have and helps them to save money on thermal and electric energy. It also shows customers and others that they care about the environment.
2. How can New Belgium justify donating $1 per barrel of beer sold to environmental and community causes? They strive to improve communities and enhance lives through corporate giving, event sponsorships, and philanthropic involvement.
3. Some segments of society contend that selling alcoholic beverages cannot be socially responsible. Do you believe that New Belgium Brewing is in touch with environmental trends? Why or why not? Justify your position. I believe they are in touch with environmental trends because they recycle chipboards, magazines, shrinkwrap, etc. They use Suntubes, which uses outside lights and they are a windpower brewery. They also give their employees cruiser bikes after they have been with the company for a year. They are not just about making beer, they are about the consumers.
4. Look at the websites of other beer makers - are they in touch with environmental trends to a greater or lesser degree than New Belgium? I researched five other breweries: Amherst Brewing, Coors Brewing Company, Anheuser-Busch Company, and Pyramid Brewery. They all have some sort of ...