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I. Business Analysis
Current Situation. Sacred Brand Jeans (SBJ) is a premium lifestyle brand that offers every woman the freedom to feel sexy, stylish, and edgy. We believe in the notion that every woman regardless of size deserves to dress like a diva. The SBJ collection is cut from the highest quality fabrics and tailored with perfected cuts to fit all the curves of a woman. Never before has there been an upscale premium lifestyle brand of denim that caters to such a wide variety of consumer in one market. SBJ is designed to fit not just one kind of woman, but every woman.
Market research indicated that an estimated $14.6 billion dollars was spent on jeans last year and the jeans market saw a 14% increase in growth. The recent increases correlate to the influence of the premium segment, product innovation, and consumer demand. According to research women between the ages 18-35 spend more than $100 on jeans. The most intriguing research indicates that the plus-size clothing market is the most under-served market in the fashion industry. While women’s plus-size apparel market comprises nearly 30% of all women’s apparel sales, supply is still not on track to keep up with demand. Perhaps the biggest issue within the plus-size market is the lack of accurate sizes and style. With the average size of American women being between sizes 12-14, sacred brand jeans is ready to supply the demand of this ignored segment.
SBJ has captured good information regarding our target markets and know a great deal about the common attributes of our most prized customers. SBJ will leverage this information to better understand who should b ...