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Chapter 1
Epilogue
“New media technology in a general term refers to those digital media which are interactive, incorporate two-way communication and involve some form of computing as opposed to ‘old media’ such as telephone, radio, and television”
- New Media Technology Lecture@PMBS -
Media as the intermediary of the communication that binds sender and receiver are constantly changing as we all live in a constantly moving and changing world. As the world rapidly changes nowadays because of the globalization, so does the media. A media must be able to accommodate the changes that happen in the world such as merging in technology or industries, changing in lifestyles and career, regulation shift or the raising of some social issues as the world become more borderless.
These changes directly imply the media itself that tend to have a better interactivity; more asynchronous communication; multimedia form rather than single media form as everything is getting more integrated; and narrowcasting as customer getting more critical each day and demands customization to fulfill their exact personal need of information. This condition triggers and furthermore forces the integration of the new media technology.
Newsrooms are in the midst of a digital revolution and the traditional distinctions between media are blurring. Plans for our two organisations to join forces on a number of initiatives is a great step forward and can only be good for the future of joined-up journalism thinking and working.
-Kim Fletcher, NCTJ Chairman on broadcast & journalism training converging-
As the media needed to be integrated, so does the three elements of the media itself that suppo ...