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Company Name and Product Name
The name of the company will be Friendz Auto Parts and the product will be introduced under the brand name of “Fit n Fine – a jack that your vehicle is waiting for …”
Introduction
With the increasing number of vehicles on Indian roads, the chance of getting a tire squeezed has also gone up. If we talk about the Indian scenario, roads are still not up to the mark except to some of the metros. New developments are going on day in and out and for those developments roads are the first target. Some or the other road is digged everyday and public is suffering in terms of health as well as vehicle maintenance. As per the data available these developments will continue for coming 4-5 years and may be more. Our target market is those customers who are facing the trouble of changing squeezed tires of their vehicle frequently. Our product is designed in such a way that it will reduce manpower in changing the flattened tire and replace it with a spare one in much less time what used to be required in manual effort.
The product is designed keeping in mind the value of time in present day work culture. Everyone is running out of time and so is our product to reduce that and help people come up with better and relevant product to help in case of tire failure.
India is having a total road length of 3,516,452 Km and out of that only 47.3% roads are paved and 74% are in good condition to drive. So there is lot chance that vehicles driven on unpaved or bad roads get a tire failure. The percentage of urban and paved roads that are damaged due to some reason or the other also poses threat to vehicle drivers and risk of getting a tire failure is high.
Need for the Product