edf40wrjww2CF_PaperMaster:Desc
Contents
Topics Pages
1. Executive Summary ------------------------------------------------------------------------- P’Poo
2. Company Background ---------------------------------------------------------------------- Nuttida
3. Opportunities Identification
• Company Analysis --------------------------------------------------------------------- Nuttida
o Underutilization
o New Resource
• Consumer Analysis -------------------------------------------------------------------- P’Poo
o External Mandate
• Competitor Analysis ------------------------------------------------------------------ P’Vor
4. Concept Generation
• Concept Statement -------------------------------------------------------------------- Nuttida
• Model Determinant Gap Map ------------------------------------------------------- Nuttida
• Scenario Analysis ??????????????????????????????????????????
5. Concept Evaluation
• Concept Testing ----------------------------------------------------------------------Nut-Male
• The A-T-A-R Model ------------------------------------------------------------------Vor&Tee
• Sale Forecasting ---------------------------------------------------- ...