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1. INTRODUCTION.
News Corporation is a global integrated media company founded by Rupert Murdoch, with properties in film, television, cable, magazines, newspapers, publishing and others.
It emerged as a national organization in Australia and is now present in the UK, Europe, USA, and Asia.
This reports attempts to analyze the firms strategic position by critically looking at the stakeholders expectations, corporate governance, it’s environment and social responsibity. The report also analyzes the firms strategic choices centering on, Corporate and international strategy.
The report further discusses the issue of strategic leadership and it’s impact on News Corporations operations. Finally the report makes several recommendations regarding the future of the firm followed by a conclusion.
2. THE FIRMS STRATEGIC POSITION.
A.STAKEHOLDER EXPECTATIONS
Stakeholder mapping identifies stakeholder expectations and power and helps in understanding political priorities (‘Johnson Scholes and Whittington’). It consists of making judgement based on three issues:
• How likely each stakeholder group is to impress expectations on the firm.
• Whether they have the power to do so ie power of the stakeholder group.
• The likely impact the stakeholder expectations will have on future strategies.
The power/interest matrix please see Appendix I seeks to describe the political context within which an individual strategy would be pursued (‘Johnson Scholes and Whittington’)
For News Corporation an analys ...