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Content
Nike Strategic Audit Page 2
Appendix A IFAS,EFAS,SFAS Page 10
Appendix B Nike Porter's Five Page 11
Appendix C Nike Financial Data Page 14
References Page 19
I- Current Situation
A. Current Performance
? Robust financial position, $ 15 billion net Profit (See appendix B).
? Market share around 47%.
? 28,000 employee
B. Strategic posture
1. Mission
? To bring inspiration and innovation to every athlete in the world.
2. Objectives
? Provide an environment which develops people to maximize their contribution to NIKE.
? Identify focused consumer segment opportunities.
? Provide quality and innovative services and products internally and externally.
? Establish and nurture relevant emotional ties with consumer segments.
? Maximize profits.
3. Strategies
? How does Nike differentiate their product from those thousands of products in the market?
? How do I know my product has been actually viewed and which location will be ideal for the product.
? Nike is currently is expanding into emerging in new markets (sports) at the same time they are still focusing in innovating in their core product (footwear).
4. Policies
? Management practices rights of all employees, including the right ...