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Nike, "named for the Greek winged goddess of victory", originally known as Blue Ribbon Sports, began, in 1962, as a partnership between Bill Bowerman, the then "long-time University of Oregon track & field coach", and Phil Knight, a then "former business student and a one-time runner under Bowerman's tutelage". Bill Bowerman believed that "if you have a body, you are an athlete" and he and Phil set out to "bring inspiration and innovation to every athlete in the world". Nike is now "one of the most recognizable companies" and its branded Swoosh has since become "a universal corporate identifier". When you see the Swoosh, you know it is Nike.
Nike is a brand that I have been loyal to for twenty years. I received my first pair, from my mom, in 1986 and have been hooked ever since. I was so excited to get them because my brother had a pair and, at that time, and for the greater part of my childhood, Nike was the "it" brand in athletic shoes.
As a child I enjoyed Nike because they were a kind of status symbol and my brother always wore them. My brother was eleven years my senior and I thought he was the coolest person on the planet. As I matured, however, I began to appreciate Nike for different reasons. The fit of the shoe, for instance, I find to be much better than many of the others. My feet are quite narrow and can be difficult to fit. With Nike I have never had a problem. Whether I am exercising or just lounging around in them, the fit has always been perfect. Also, over the years, Nike has become "a leader in environmental sensitivity". Their designers have begun to consider Mother Nature and, as a result, have ...