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Nintendo is a Japanese company that has been a major competitor in the videogame industry since the introduction of the Nintendo Entertainment System in 1985. In recent decades, Nintendo has developed several successful consoles that allowed it to compete with rival firms and experience great success. In 2001, however, Nintendo released Gamecube, which turned out to be a flop. It was unable to compete with Microsoft’s XBOX or Sony’s Playstation 2. Because of this, it looked as though Nintendo was down and out of the videogame business. Nintendo was forced to change its approach to videogames and, in doing so, it completely revolutionized the videogame industry. In 2006, Nintendo introduced the Wii. The Wii is an innovative new system that takes advantage of new technologies and targets consumers of all ages. The Wii has allowed Nintendo to not only compete with Sony and Microsoft, but to experience the incredible success it remembers from its earlier days.
Technology has been an integral part of the Wii’s success. However, it has not engaged Playstation 3 and Xbox 360 in an arms race with hard drive, memory, graphics, and storage technology. Instead, Nintendo has made use of new and innovative technology neglected by competitors. Nintendo’s innovative approach to videogame technology is evinced through the Wii’s controller system. The controller system consists of the Wii Remote and the sensor bar. The Wii Remote, often called the Wii-mote, is a small, wireless wand with motion sensing ability. It allows users to control the video game simply by moving the Wii-mote. The sensor bar, which is usually placed near the television screen, detects the movement of the Wii-mote. The Wii-mote was m ...