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ROSINACH Pierre Hadrien
Student ID: 043V911
Date: February 8, 2005
ALLIANCE
RENAULT ? NISSAN
Final Research Project
March 27th 1999 in the great auditorium of Keidanren Kaikan, in Otemachi occurred something that was going to change the way of thinking of Japanese management: a foreign company was trying to rescue Nissan, a symbol of Japanese automobile industry. Nissan Motor Company Limited, a 140 000 employee company, with foreign plants in the US, Mexico, Europe and Asia will accept the help of Renault. Only 3 years later, Nissan has become the most profitable car manufacturer in the world. We will see what happened during this short time, how the partnership between the French and the Japanese managed to be so efficient.
I A brief view of Renault and Nissan.
A/ Renault
1/ Background history
Renault has been created by Louis Renault at the end of the 19th century near Paris. At the end of World War 2, Renault has been nationalised to punish Louis Renault to have collaborated with the Nazis during the war.
One of the biggest successes of the company has been a car called 4L. A few years later, the R5 has been a great success too.
Renault is a car maker well known in France and Europe. Renault cars are often in top of sales in Europe. This company is very famous for its way to invent new concepts in car. And for its technology (Renault Sport has been famous in formula one). Indeed, many kind of cars that are common now have been invented by Renault: 4L, R5, Twingo, Espace, Avantime, Scenic?
But, because the company belonged to the State, performance and financial profitability were not the major objectives. Social pe ...