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SYNOPOSIS
Nowadays, with the fast technological development of the phones, consumer’s attitudes towards mobile phones have changed. People no longer carry the same phone year in year out, but they change their phone every year, some even twice a year. Nokia is still the largest mobile phone company in the world, but its long-term dominance is now challenged more than ever. Observers have begun asking whether the cutting edge that has turned Nokia into the number 1 vendor still exists.
This report gives an overview on what is happening on Nokia. It includes the history, and a brief introduction to Nokia followed by the company organization. Half way through the report you can find information about Nokia's marketing mix, market share and sales. At the end, this report will analysis SWOT and Nokia strategy.
This report will show you all of these elements of Nokia company, and give you a general idea in introduction page and much more detailed information in body and conclusion pages.
Table of Contents
Introduction………………………………………………………………….............. .(1)
1.0 Introduction………………………………………………………………….......... (1)
Main body………………………………………………………………….....................(2)
2.0 History of Nokia………………………………………………………………….(2)
? 2.1 Roots of Nokia ………………………………………………………………....….(2)
? 2.2 Story of Nokia ……………………………... ... ... ………………………........ .....(2)
3.0 Nokia Company Organization ……………………….......................... ....?(4)
4.0 Nokia's Marketing Mix.................................................................................... (5)
5.0 Nokia's market share and sales................................................................. (6)
6.0 Audit o ...