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The company I want to discuss is on of the leading world wide mobile phone company ? Nokia. The reason I decided to focus on this company is that I think they are very successful, strong and well know brand on the market. I am they loyal customer and I was never disappointed by choosing their products, which make me trust them.
I. Micro- and Macroenvironments
All companies have to struggle with problems that they cannot control, we call them micro- and macro- environments. To the most problematic ones for Nokia are:
1. Microenvironments:
? Power of Buyers ? Nokia is a leader on the market, they have a big competition that is not staying far behind. Thanks to that customers have much more choice and demands.
? Individual skills ? Nokia have to remember that not every person is able to use advance technology such as computers and mobile phones, also technology grows different in every country.
2. Macroenvironments:
? Political ? EU Legislations ? Mobile phones are working by emission radio waves. Company have to remember about keeping norms regarding to safety, power and volume of emission.
? Economics ? Tax level, exchange and inflation rates can give an idea for company how much they product will cost in specific countries. Unemployment and personal saving can tell company which product they will buy more or less and how often. Countries with big unemployment and small personal saving will rater look for lower price phones. Economics environments have also a big influence when choosing a country for a factory. To bring the price lower company will look for the country where labor is not ...