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Contents
i. Executive Summary
1. Target market Analysis
2. Competitive Analysis
3. Customer Analysis
4. Marketing Strategy
4.1 Product
4.2 Price
4.3 Placement
4.4 Promotion
5. Recommendations
Executive Summary
Mr. Nelson Joseph Hunter, a former navy, is a professional wedding photographer and a faculty of photography at the Delaware State University. This report is developed by the team to address his requirements of locating the target market and developing a marketing strategy for the note cards market that he wanted to venture into.
Being a pro-photographer he has taken a variety of photos from around the globe and has extensive collection of pictures from the Delaware and DC area. Now that he is approaching the retirement age, he wants to venture into a home based business of making note cards and selling via internet and other possible means. He doesn’t hesitate to travel to other areas if there is substantial market there but wants focus on note cards and no other related products to begin his venture.
Note cards as per him are a means of communication that touch lives, as they are distinctly identify with the individuals who send it and who it is sent to. Also it will be used instead of postcards, with an advantage of withholding the privacy of information contained.
In order to fulfill the requirement of Mr. Hunter, the team has done market analysis, to come up with the marketing strategy and at last some recommendations for ...