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Abstract
Negotiating has become a part of our daily routine. Most of us enter into at least two significant negotiation situations daily where positive outcomes are very important for us. Our negotiation partners include colleagues, friends, bosses, business associates, customers and vendors. In all these settings we use a variety of persuasion techniques to get our own way. We will explore in this paper Neuro-linguistic Programming and its use in negotiations.
Introduction
Neuro-Linguistic Programming can be broken down to three distinct words:
1. Neuro
2. linguistic
3. programming
Neuro refers to the brain and neural network feeding into the brain. Neurons or nerve cells are the working units used by the nervous system to send, receive, and store signals that add up to information.
Linguistic(s) refer content, both verbal and non-verbal, that moves across and through these pathways.
Programming is the way the content or signal is manipulated to convert it into useful information. The brain may direct the signal, sequence it, change it based on our prior experience, or connect it to some other experience we have stored in our brain to convert it into thinking patterns and behaviors that are the essence of our experience of life.
Neuro-linguistic Programming (NLP) refers to a training philosophy and a set of training techniques first developed by John Grindler and Richard Bandler in the mid-1970s as an alternative form of therapy. Grindler (a psychologist) and Bandler (a student of linguistics) were interested in how people influence each other and in how the behaviors of very effective people could be d ...