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Nucor Corporation
Table of Contents
Chapter 1 Executive Summary Page 3
Chapter 2 Market Focus Page 4
Chapter 3 Human Resource Focus Page 7
Chapter 4 Management of the Market Mix Page 10
Chapter 5 Business Results Page 13
Appendix Page 16
References Page 19
Executive Summary
Nucor Corporation has been ranked by Business Week as number one in their list of top fifty performers of 2005. How is it possible that the largest U.S. steel manufacturers and largest recycler in the United States, to outrank the likes of Dell, Yahoo! and Conoco Phillips, to soar to the head of the pack?
Nucor has origins in the auto manufacturing industry, and entered the steel business with the acquisition of the Vulcraft plant in South Carolina in 1962. In 1988, Nucor transformed the American market by adapting German technology, and introduced the first flat-rolled mini-mill in the United States. This innovation made Nucor the envy of ...