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Southwest Airlines has earned the reputation of one of America’s most desired employers among airline employees, especially pilots. The company’s unique corporate culture has been established since Herb Kelleher and his team launched their first flight in 1970. In addition, Southwest Airline’s mission statement, organizational structure, and decision-making strategies are also important to Southwest’s culture. Southwest Airline uses many motivational strategies to keep its employees motivated. From the benefits, free airfare, profit sharing, to the job design and leadership styles, Southwest is a company almost anyone would be willing to work for.
There are many successful, leading edge corporations in the world. Some of them are Federal Express, Microsoft, and the Disney Corporation; however, none of these corporations compare to Southwest Airlines. Southwest Airlines is one of the most desired employers. In 2003 alone, Southwest received more than 200,000 resumes of which only 900 were selected for employment. One of the reasons that Southwest Airlines attracts so many potential employees is the outstanding reputation and the benefits offered to workers. The benefits are not just monetary in nature, some of the most attractive benefits stem from the way Southwest Airlines treats its employees. The history and background of Southwest Airlines helps explains how the corporate culture of the company came about. The corporate culture remains the way it was first established because of the type of motivational strategies that Southwest Airlines uses to keep its employees motivated.
Southwest Airlines was started in 1967 as intra-state airline serving cities in Texas called Air Southwest ...