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Introduction
The definition of Motivation means ‘the processes that account for an individual’s intensity, direction, and persistence of effort toward attaining a goal.’ Stephen P.R (2001, p.155) Hence what are the factors of motivation? How do managers adopt those factors to get their employees to do the best? At such, the case study of Nucor informs us their workers are driven to work as a team and carries a sense of high responsibility for their job and towards the whole organisation. With a high sense of motivation, they increase their work productivity and are rewarded with lucrative pay. Thus, what triggers Nucor to be so successful in motivating their workers?
At such, we look into the three most common theories of motivation: reinforcement theory, equity theory and expectancy theory to understand how each theory brings about the efforts to behaviour, fairness and perception as well as the expectation which will drive in the effort and rewards for a person to work. In my later discussion, we shall examine the implication of these three theories towards Nucor’s success.
Definition:
Reinforcement Theory:
Based on Thorndike’s Law of effect, it states that the behaviour that results in a pleasant outcome is likely to be repeated, while behaviour that results in an unpleasant outcome is not likely to be repeated.
Kreitner & Kinicki (2008, p. 262)
Equity Theory:
People are motivated to “strive for fairness and justice in social exchanges or give-and take relationships.” Kreitner & Kinicki (2008, p. 217)
Expectancy Theory:
The expectation that people have about their ability to perform effectively on the job and the kinds of ...