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Abstract
Misunderstandings are bound to happen in such businesses where the product sold is of American origin, served by Thais and sold to Swede’s, Norwegians, British, Thai and other people. In this case the issues affecting communication include culture, language and job accountability and responsibility. The management at the Great American Rib uses down to earth direct communication; however the Thai staff is quite the opposite which creates an ongoing challenge not only during the hiring and training process but throughout the time that the employee is spending at the company.
I. Company Profile
a. Business and Industry Overview
Several years Wes Caroll, an American who is running a construction company in Thailand got an opportunity to open an authentic American rib restaurant which was always his desire but due to his high involvement in the construction business he never had enough time to open one. In 2004 several factors came together, Wes met an American cook from San Francisco who specialized in traditional American dishes such as smoked barbecue meats, ribs and chicken wings to name a few. On the other side Wes had a Thai partner who was willing to joint venture in this project since their construction company owned an attractive location in Bangkok, thus in 2004 the first Great American Rib restaurant was opened. The concept has proven to be successful and the food liked by both the foreign visitors and Thai guests, at this point in time nearly four years after the first restaurant was opened there are four Great American Rib restaurants in Thailand; two in Bangkok, one in Hua-Hin, and one Pattaya.
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