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Chapter Two Strategic Management
2.1 Overview
Amnesia Nightclub will be the premier, high-energy, themed dance and nightclub in Lebanon. The researcher expects from guests to have more fun during their leisure time. The researcher's goal is to remain a step ahead of competition through an exemplary service provision. The nightclub provides more video and electronic technology per square footage than anyone else in the region. A simple, yet unique, themed menu and atmosphere creates a sense of belonging for locals and tourists alike.
The researcher focuses on attracting college students, with a student population that is high and increasing in Lebanon. The nightclub is located in Ashrafieh that already has a wide variety of colleges and universities, which helps in targeting the students more easily. However, the proposed location already has several nightclubs and bars that have been thriving for the past 3 years and thus leading to fierce competition. The proposed location for the business is on the main street. This space consolidates an 1100 square meter nightclub.
Once opened, the nightclub will have the exceptional management team to guide its success.
The key elements constituting the nightclub are:
1. Entertainment and dance based themes
2. Distinctive design features
3. Good location
4. Exceptional service by providing friendly service through trained personnel
5. Quality food
6. The Nightclub will provide several interactive style video games for additional revenue
7. Frequent visitor program, which is not provided by anyone in Lebanon
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