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Company introduction:
Somogyi Elektronic is one of the leader electronic distributor companies in Hungary, which was established in 1981 by Somogyi János in the year 1981. Beside its own cables, home and hobby electronic items, measuring instruments, electric components, accessories etc., it distributes its own developed loudspeaker and home theatre brand SAL – Somogyi Audio Line –. In addition Somogyi Elektronic is the exclusive Hungarian distributor of other, worldwide well - known brands like, the Japanese Alpine; the German Ground Zero and Petra or the American Honeywell.
Somogyi Elektronic supplies around 2500 retailers, 35 wholesalers and every multinational company (present in Hungary) except OBI and TESCO. Additionally it has its own subsidiaries in Slovakia (S.E. srl.) and Romania (S.E. sro.). It employs all together 96 people and disposes over 3 warehouses (7500 m2), brand new, modern offices and a high - tech tuning workshop; training, dining and show rooms.
Executive Summary:
In the last 2 decades the company was influenced by many happenings, which have led to planned and unplanned changes in the company’s lives. (Government actions, Globalisation, Macro economical factors etc.) Until the year 2003 the annual rate of growth has exceeded the rate of growth of each market of the company. Unfortunately, at the end of 2003 besides increasing turnover, S.E.’s Profit before Tax was essentially decreasing. (Appendix, Turnover) While the company is growing and getting more complex, labour efficiency is continuously decreasing. Departments are overcrowded, employees loosing motivation and the information flow is clogging up. In this report the reader can follow an analysis of S.E.’s operat ...