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? Introduction
This assignment is briefly a general idea of the manufacture products and services for Holden. To ensure that Holden is success in the current competitive Australian environment, it must be based on five basic competitive advantages of products and services. Those five basic competitive advantages are speed, flexibility, quality, dependability and cost that will be enhanced into nine points as explained later in the report.
To achieve competitive product and service, this assignment will also focus on the briefly information about the background of Holden, the measurement and definition of the product performance objectives, the manufacturing operations and the implementation of the business process reengineering in the manufacturing department to fit into the improvement activity in the manufacturing department in order to compete with competitors.
? Background
In 1856, the Holden name has been associated with transportation in Australia since James Alexander Holden established a saddlery business in Adelaide, South Australia. Today, Holden holds a special place in Australia’s history as the manufacturer of the first all-Australian car.
As a part of the General Motors Corporation, Holden has proved itself not only a local automobile industry but also manufactures a range of vehicles and engines to meet Australia’s motoring needs in the 21st century, offered a superior range of popular products with best price and at best service. The products range from passenger vehicle, 4WD/AWD vehicle, luxury vehicle and commercial vehicle.
Over the years, Holden has expanded its system to 310 authorised stores and 12 authorised ...