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The Company (historical background)
QNIE is one of the FMCG market leaders company in Qatar. It has been in the market for thirty years. It started as an entrepreneurial venture selling one brand (frozen chicken) and it was very successful which allowed the company to grow steadily as it acquired more brands and the market boomed because of the oil and gas Qatar is rich of. QNIE was for long known as a conservative company that provided its employees with jobs for life. The owner has strong customer focus approach to sales and the whole company was built around and for his sales team. As the one who built the company and recruited most of the employees himself, he kept involved with all operational details. The employees, too, knowing about his desire of knowing every single detail about the day-to-day work activities made sure that he is apprised of all things happening in order to score points with him.
His success has encouraged local business men to join him as partners. And as the business grew beyond his abilities to keep track of all financial, market, logistics, admin and IT work; he started to get into the company some professional managers to help in managing the growing business. However, he kept a strong control of all decisions.
Now the company sells more than 1500 SKUs with annual selling revenues around US$150 millions, has more than 200,000 square meters of storing capacity, 300+ distribution vehicles and 600+ employees.
The opportunity
And, yet, with only recently acquired theoretical leadership and management competencies, all of the above will be put under my full control, although for a short time. Therefore, I have put a road map to achieve the fol ...