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Review of Article: "Organizational frame bending: Principles for managing reorientation," pp. 203-219
Case Analysis: "Marconi plc (A)," pp.184-203
Table of Contents- Article Review: "Organizational frame bending; Principles for managing reorientation"
Question: How do firms administer organizational change using frame bending and long-term organizational reorientation?
Major Themes:
Large-scale organizational change
Differentiating among various types of organizational change
The concept of frame bending
Support of Themes:
Types of change: Tuning, adaptation, reorientation, and re-creation
Principles of effective frame bending
Critical Evaluation:
The main focus of this article is large organizations dealing with managing large-scale planned change. The whole notion of planned organizational change is not new but over the years different attempts have been made to effectively deal with this problem. Planned organizational change is typically initiated by leaders of the organization and is closely related to issues dealing with the organization as a whole. Many external factors such as new technology, competition, and legal issues are some reasons for initiating planned organizational change. Organizational change has a profound effect and influence on the employees and customers of the organization.
This change process encompasses the whole organization and usually takes a number of years to produce results. It deals with the way an organization thinks about its business, feels about its employees a ...