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Running head: ORGANIZATIONAL TECHNOLOGY PLAN FOR DISNEY
Organizational Technology Plan for Disney
Author Not Disclosed
University of Phoenix
Human Factors in Technology
TEC/401
Lorelie Kaid
Apr 03, 2006
Organizational Technology Plan for Disney
Technology has changed the way we do business in America, and in the world. The marketplace tempo and pace has quickened from a light trot to a sprint, and the global consumer has placed new demands on corporations worldwide. How companies have responded to these demands has been the fruit or the poison of their survival. To keep up to date with technology, companies must plan for and analyze current and future trends in available technology. One company that has done so is Walt Disney Company, the famed children's entertainment corporation.
Company History
The Disney Company was started on October 16, 1923 by a partnership of two brothers, Walt and Roy Disney. It was originally known as Disney Brothers Cartoon Studio, which later became Walt Disney Studio. One of the first memorable creations Disney films made with sound was the Mickey Mouse cartoon call Steamboat Willie, which opened in New York on November 18, 1928. This was Mickey Mouse's introduction to adults and children everywhere. This new character instantaneously became very well-liked. Their first full-colored cartoon, Flowers and Trees, won an Academy Award in 1932 for "Best Cartoon", and Disney would win an Oscar every year for ten years. Not only was Disney growing in leaps and bounds with their success, they were also hitting it big with both their movies and their merchandise. About twenty years later, Disney created th ...