P&G Japan: Sk-Ii Globalization
In the highly competitive Japanese skin-care market, P&G¡¦s new SK-II product has proven its success as a premium and prestige offering.  P&G has gained significant knowledge transfers from SK-II development and further, has successfully tapped the fickle Japanese market and has devloped a loyal user-base in Taiwan and Hong Kong.  With its phenomenal success, it is only logical that P&G consider rolling-out the SK-II product-line to the international market.  However, while there is significant worldwide growth potential within the $9 billion prestige skin-care industry, based on recent organizational changes, new corporate priorities, and thorough market assessment, P&G must base its decision on current resources and capabilities to effectively maintain profitability.  In analyzing the three options of Chinese expansion, European roll-out, and further growth of Japanese market, P&G should continue to concentrate its efforts in Japan to further penetrate and grow its share (only 3% of a $10 billion beauty market).

There are a number of factors under consideration when analyzing and weighing business opportunities for each of the three markets.  In the first stage of this analysis we reviewed each regional market to size respective target consumer, weighed barriers to entry, and determine each market¡¦s stage of growth in addition to potential.  Second, we studied the markets to determine whether successful entry would be permitted due to current constraints/limitations and further, whether it made business sense for the new P&G global strategy (fit).  Finally, a competitive landscape assessment of each region¡¦s skin-care market allowed us to understand the viable success of SK-II within its peer product ...
Please login to view the full paper
Word (s) : 943
Pages (s) : 4
View (s) : 3441
Rank : 0
Report this paper
Ease You MBA Workload By
» Becoming Our Member» Ordering a Solution To Case     Study That You Cannot Find     Anywhere
» Forgot Password?
» Create an account. click here
Your search for case study solution ends here. If you don’t find the solution here, then probably you will not find it anywhere in the internet.
Order New Solution

Want a brand new solution for the case study? We have got it all right here.
Recent Topics
New Entries
Most Recent Request
Join Now
Ease your MBA workload and get more time for yourself