Marketing B2C site compared to a B2B site
LaShawn Williams
EBUS/400 E-Business
Deborah Lafky
May 26, 2008
Marketing B2C site compared to a B2B site
Introduction
When a company uses marketing, the company is attempting to promote his or her products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. Within today’s society marketing having the right product or service can be difficult with being able to implement the marketing process and plan accurately along with being able to remove the potential obstacles. This paper will show and define the meaning of marketing with (B2B), (B2C), and compare how marketing differs between the two websites.
Understanding marketing a company has to know the 4 Ps. When determining the difference in a B2C site compared to a B2B site one should focus on the 4 Ps of marketing which is Product: branding, warranties, packaging design and new product development. Price: being able to set a profitable and justifiable price. Place: Having a physical distribution of goods. Promotion: Being able to sell personally, advertise and promote. The 4 Ps will apply to both B2C and B2B sites however, the only difference is that the 4 Ps for a B2C site would relate to a business to consumer and the B2B site would be related to a business to business. Giving credit to the author from According to Warholic, “marketing a B2B/B2C website requires a performance evaluation, understanding the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content regularly, establishing trust with customers, and understanding the marketing channels availabl ...