SYNOPSIS
Purpose of the Report
The purpose of this report is twofold: to recognize the need for basic, easy to use functioning personal digital assistants (PDA's) in today's market and to bring these concerns to the attention of consumers in an effort to position the personal digital assistant(PDA) through a revolutionized market. The purpose is based on the following key areas of discussion:
(1.) The assessment of SWOT analysis on personal digital assistants (PDA's), (2.) The assessment of the 7-step process utilized when solving the "PalmPilot" case study, (3.) Survey results from the personal digital assistant (PDA) questionnaire, (4.) Analyzing the new product process that the "PalmPilot" went through.
Although the survey revealed a limited experience among its respondents with personal digital assistants (PDA's), it is not an accurate representation of the current statistics regarding the use and features of a personal digital assistant (PDA). However, the survey did indicate a considerable willingness of the respondents who use personal digital assistants (PDA's). Our interviews with customer service representatives at local electronic stores provide a professional sales view of the personal digital assistant (PDA) as a whole. The viewpoints expressed by the interviewees are supported further by secondary research in the form of information obtained from magazines, websites, and newspaper articles.
Based on the research conducted for this report it is fair to say that, at the time, personal digital assistants (PDA's) appear to be changing the way everyday people and work professionals organize their day. Since previous personal digital assistants (PDA's) before the late 1990's have been too big in size, contained too many features and too many butto ...