Pest Analysis For Thailand And Sri Lanka
Submitted by altheezy on June 5, 2008
Category: Business
Words: 3013 | Pages: 13
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Introduction
As the newly appointed Vice President of International Marketing research it is my job to help seek to internationalize our business operations. The Chief Executive has identified Thailand and Sri Lanka as high-potential countries that we can do business with. It is now my job to look at public domain resources that will provide us with information about the exporting marketing and international sourcing of these countries and then analyze if these countries are a good choice for our U.S. based company to do business with.
P.E.S.T Analysis – Part One
1. U.N. Comtrade Database http://comtrade.un.org/db/
The database is able to tell us the amount of trade in dollars between any trading nations. Import and exports of any commodity is available which helps us determine the trading patterns between the US and either Thailand or Sri Lanka.
2. CIA World Factsbook https://www.cia.gov/library/publications/the-world-factbook/
The CIA World Factsbook provides us with information that is useful for determining if a country is a suitable to do business with. It gives details about the country’s economy which includes factors such as growth rate and purchasing power.
3. Nation Master http://www.nationmaster.com/index.php
Nation Master allows us to compare countries to each other to help us decide which potential country would be best for us. The website not only gives information about the economy but also about the imports, exports, and the products the countries produce. Nation ...