1. Aim and Methodology
1.1 Tesco PLC (Tesco) is an organisation that has thrived in today's turbulent and uncertain business environment, becoming a successful, high-performing organisation with ?world class' status.
1.2 Many organisations look to their practices to gain competitive advantage over this high-performing rival. But what can Tesco do to retain their ?world class' status?
1.3 This report answers this question by researching Tesco's business performance over the last 3?5 years, and undertaking an analysis of their business environment including a PESTLEE analysis to examine the overall impact of the external environment, a Competitor Analysis to identify the competitive pressures within their industry, and a SWOT analysis to appraise their current position.
1.4 It identifies how Tesco can overcome threats, maximise opportunities and makes recommendations that, when implemented, will ensure they remain ?world class'.
1.5 The following research assisted in writing this report:
? Online Supermarket Customer Survey (OSCS) to assist the business environment analysis (See Appendix 1).
? Information on ?www.tescocorporate.com' for historical and corporate information.
? Internet sites and newspaper articles to ascertain current issues faced by Tesco, media opinions and data regarding market share, monopolies etc.
? CIPD course materials for theory of business environment analysis.
2. Findings and Analysis
2.1 History
2.1.1 Founded by Ja ...