Polar Ice Palace
What Bill needs to do is restructure the weekend and evening public skating sessions. Its is clear that he will be more profitable with public skating that hockey skating, and this is a numbers game. If he were to weave the hockey times with the public skating times he may find himself in a better position. For example, if he were to add an early morning hockey game in on Sundays and have open skating for the "kid-sitting" group in the afternoon, during the winter, this would be a solid investment. Although come the summer and fall, limit the "kid-sitting" ice time and have more hockey league play.
To contend with the Friday-Saturday dating market, what Bill might want to do is enforce a strict 18 or 21 age requirement by serving alcohol and marketing this age concept through advertisement to this target market. It may be very difficult to get the same age market 2 nights in a row, so he may want to have one night for adults and the other for teens/ young-adults. The idea of creating a nightclub atmosphere is excellent and should be done, on both nights and the implementation of "party games" is a great way to bring people together, especially "adult" games.
As far as the young boys feeling threatened by the "couples only" music, this might be addressed by adding a "singles" party every now and then so he can diversify his audience. Bill cannot see his investment of $2000 into lighting as a loss or his advertisement to the youth; both are long term investments that may take a while to see returns.
In conclusion, he must do market research in order to justify the need to target certain groups at specified times and the financial research that will grow the greatest returns.
1. a) Susan is purchasing the fax machine ...