AUDIT CHECKLIST OF FUNCTIONAL DEPARTMENTS
The checklists of questions provided below can help determine specific strengths and weaknesses in the functional area of business. An answer of NO to any question could indicate a potential weakness, although the strategic significance and implications of negative answers, of course, will vary by organization, industry, and severity of weakness. Positive or YES answers to the checklist questions suggest potential areas of strength.
I. MANAGEMENT AUDIT
1. Does the firm use strategic-management concepts?
2. Are company objectives and goals measurable and well communicated?
3. Do managers at all hierarchical levels plan effectively?
4. Do managers delegate authority well?
5. Is the organization’s structure appropriate?
6. Are job descriptions and job specifications clear?
7. Is employee morale high?
8. Are employee turnover and absenteeism low?
9. Are organizational reward and control mechanisms effective?
II. MARKETING AUDIT
1. Are markets segmented effectively?
2. Is the organization positioned well among competitors?
3. Has the firm’s market share been increasing?
4 ...