{draw:a} *ANY historical preview requires a clear understanding of the concept. For brand it is difficult if one intends to assess its status at two different points in time, having a totally different meaning in the minds. Just to place the perspective, it had a status of "Names or symbols that identify the unique source of a product or service" to "that which should drive the design of the total customer experience derived out of a unique trust and emotional attachment." This makes it essential for us to assess the evolution of "BRANDS" based on a given parameter. This article visits the realm of brands of Bangladesh with the definition of brand "it entails a unique value proposition for the customer". It requires mentioning that a brand is a collective term for a group of products produced by one company. Branding, on the other hand, emerged into broader business parlance as a result of the eighties' obsession with putting intangible assets like brand equity onto the balance sheet for the purposes of financial engineering.
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Centuries ago, branding used to be known as the means of cattle owners to know whose livestock belongs to whom. According to the Oxford Dictionary, the practice of branding was limited to identification of cattle owners which dates back before Shakespeare's time. They burnt a mark onto the flesh of the animal to ensure their ownership. Branding was not only relegated to animals, even slaves and criminals endured such treatment and the term trademark for the word or symbol chosen by a manufacturer to identify and distinguish his product was in use before 1838.*
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Economists credit an English artisan by the name of Josiah Wedgwood for creating the first modern brand. Wedgwood greatly improved the quality of the crude com ...