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Problem Solution: Gene One
Introduction
Gene One has introduced important breakthroughs in the area of biotechnology as it pertains to eradicating disease in produce and the need for pesticides when growing tomatoes and potatoes. The result has been more organic foods for consumers. This groundbreaking gene technology has help Gene One grow into a $400 million company in just eight years. Gene One’s leadership is conscious of the company’s strengths and potential and has enlisted the talents of his senior leadership team to implement a CEO and board devised strategy for helping Gene One realize its’ growth targets, establish the company as a strong competitor and to show Wall Street the leadership strength and organizational capabilities of Gene One to succeed as a public entity.
Situation Analysis
Issue and Opportunity Identification
CEO, Don Ruiz, is concerned with an article noting investor’s apprehension regarding the biotech investments market. He realizes that it creates negative publicity for the biotech industry and will filter into Gene One’s organization. Although Gene One is a small company and has proved itself as a true competitor in the biotech industry, it must now develop a strategy to maintain the pace with industry demand and realize conservative annual growth targets established by the CEO and the board.
Gene One needs IPO capital to develop new products and services, advertise and to market new technology to further enhance public and investor confidence in the company and biotech industry and keep pace with competitors. To obtain IPO, Gene One must ensure company compliance with Sarbanes-Oxley Act ( ...