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Problem Solution: Global Communications
Global Communications is facing challenges with competing in the telecommunications industry. The nine step problem solving model, PBL, will be used to propose a viable solution. (PBL Aid, 2006). For this scenario the situation will be explained, setting the stage for development of an appropriate problem statement. The problem will be reviewed and clear end-state goals established. Alternatives will be identified and analyzed, after which an optimal solution will be recommended. After the decision is implemented, a gap analysis of the results will be conducted, exposing the solution effectiveness.
Making a good decision requires correct definition of the problem or opportunity (White Paper: Defining the Problem, 2006). Understanding the situation's background is a key first step.
Situation Background (Step 1)
Global Communications has historically been a leader in the telecommunications market. However, over the past three years the company has experienced a noticeable business decline resulting in stock value depreciating more than 50%. (Scenario: Global Communications, 2006) In effort to regain market share and worth for stakeholders, Global Communications needs to develop a plan for improving profitability and growing the business. The company intends to enter and compete in local markets as well as develop global presence. An effective plan begins with identifying the issues facing Global Communications.
Issue Identification
Table 1 demonstrates the major issues challenging Global Communications. In addition to the increasing competition and fall of stock worth, the company faces the ethical dilemma of i ...