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Problem Solution: Global Communications
Global Communications is facing difficult times. In the last three years they have seen their stock decline almost 60%. Competition from local and long distance providers and the entrance of cable companies into the communication arena, has contributed to the decline seen at Global Communication. To correct this, the senior leadership team devised a growth strategy to help Global become more competitive and responsive to its customers. However, a new problem was created because of this strategy. The new growth plan caused conflict between the senior leadership team and the Technologies Workers Union.
The senior leadership team saw opportunities to regain market share by forming partnerships, outsourcing labor, and focusing on new markets. They continue to be committed to growing the company's brand internationally. The new partnerships will allow Global to have access to new technologies needed to compete and grow. Outsourcing their technical call center provides an immediate cost savings. Additional benefits to outsourcing include an increase in technical knowledge from support and an international presence in two other countries, India and Ireland. Focusing on new markets can add additional revenue streams for different service offerings and create new up-sell opportunities.
In order to provide a business solution that guides Global Communication, an in-depth analysis is critical. Global Communication's internal communication requires examination. Obvious communication issues can be addressed with a thorough understanding of the flow of information. These major changes occurring at Global Communication affect everyone. Employee's commitment and emotional int ...