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Running head: PROBLEM SOLUTION: GLOBAL COMMUNICATIONS
Problem Solution: Global Communications
Lisa Michelle Chapple
University of Phoenix
Problem Solution: Global Communications
Global Communications like all other telecommunications companies was under tremendous economic pressure. “Three years ago, its stock traded at $28 per share; today, the stock is valued at $11, more than a 50 percent depreciation” (, 2004, para. 1). With the local, long-distance and international markets competing for the same business, there was just too much competition. Global Communications had to develop a strategy to grow the business and cut cost.
Situation Analysis
Issue and Opportunity Identification
Due to Global Communications facing a great deal of competition and the depreciation of there stock, the company benchmarked the competition to come up with similar or even better ideas to remain successful. “A possible first step in identifying potential solutions is to find the best practices of those who have faced and solved a similar problem“ (June M., , para. 2). Global Communications learned that they suffered at the hands of the cable companies. The cable companies provided “complete solutions encompassing computers, televisions and plain old telephone service (POT)” (, 2004, para. 2). Through the introducing of new services, creating alliances with satellite and wireless providers, and cutting cost Global Communications was on its way to becoming more of a world asset.
With the vision still in mind to become more competitive in the telecommunications market, Global Communications created a strategic plan of globalization ...