edf40wrjww2CF_PaperMaster:Desc
Problem Solution: Global Communications
Global Communications (GC) faces the problem of going out of business if they do not cut expenses and find ways to increase profits, market share and stock price. GC’s issues and opportunities are they can develop international relationships and expand into other countries supporting their globalization initiative and reduce expenses as long as they learn to communicate earlier and include additional key players affected by future changes. The company needs to change the perception that the other parties’ interests are the same as company’s interest.
The key stakeholders are GC’s executive management and senior staff, the Union liaison, union employees and stockholders. GC and the senior staff have a vested interest in keeping the company profitable for the benefit of staying in business and satisfying the stockholders. Union employees have a vested interest in GC being profitable as it typically means job security and competitive wages. Long-term employees are valuable to any company for their intangible asset of knowledge of the company and its products.
Global Communications will become an industry leader in the global telecommunications market by developing their communication and conflict resolution skills, thereby, increasing market share and stock price. Stockholder confidence will be regained and the company will continue to grow domestically and internationally adding jobs when and where needed.
Other solutions GC can explore to become competitive can come from benchmarking themselves against other companies both within and outside the communications industry. GC should benchmark industry leader AT&T a ...