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Problem Solution: Harrison-Keyes Inc.
The electronic age is upon us and the need for companies continuously to react is being driven by consumer demand. From online courses to child-friendly laptops and virtual teachers, technology is spreading in America's classrooms, reducing the need for textbooks, notepads, paper and in some cases even the schools themselves (Szep,2008). Founded in 1899, Harrison-Keyes Inc. (HK) is well known in the book publishing industry and made its early money publishing the works of literary giants. HK currently manages a library of 22,700 active titles and publishes 2,000 new titles each year and is now engaging in digital media (University of Phoenix, 2008). H-K has produced a strategy to enter the high-tech industry of e-publications, more specifically e-books, due to some promising market studies indicating additional revenue.
Although HK’s Chief Executive Officer (CEO) hails from this digital industry, the company is beginning to realize that some of the functional departments within the company are not yet properly prepared to support the organizations additional goals. The e-book/publishing train is leaving the station. HK has to react efficiently to remain competitive within this newly adopted demand of receiving media. Lilla G. Frederick Pilot Middle School in Boston, offers a glimpse into the future. The school has no textbooks. Students receive laptops at the start of each day, returning them at the end (Szep, 2008). The future will include e-media therefore, HK’s leadership must properly evaluate all the challenges brought before the team and determine what current issues and future risks the company is willing to ...