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Running head: PROBLEM SOLUTION: INTERSECT INVESTMENT SERVICES CORPORATION
Problem Solution: Intersect Investment Services Corporation
Wayne Jason Conine
University of Phoenix
MBA 520
Tim Drake
October 24, 2005
Problem Solution: Intersect Investment Services Corporation
Intersect Investment Services needs to make an internal sales transformation to add value to customers, employees, products and services. Intersect provides a broad set of products and services to individual consumers and small businesses. In the past Intersect made quick sales calls, this technique was based around numbers. The more potential customers they contact the more sales possibilities. This technique provided no room for personalization or trust. Therefore, CEO Frank Jeffers identified a new vision, “Provide a broad set of products and services to consumer and small business customers using a model of customer intimacy that will build long term relationships based on trust and value to the customer.” This vision clashes with the current standards within the company and will be resisted by some employees.
Frank Jeffers, Intersects CEO was forced to let go of Executive Vice President of Sales and Marketing because he did not support the new philosophy and failed to lead his organization with the new vision. Frank expects this new vision to springboard their company to success, by giving customers what they deserve. Intersect will improve brand image and begin to establish long-term relationships with clients. In addition, this should prove to Wall Street that Intersect Investment Services ethical behavior will never need to be questione ...