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Running head: PROBLEM SOLUTION: USA WORLD BANK
Problem Solution: USA World Bank
John Lenard
University of Phoenix
Problem Solution: USA World Bank
USA World Bank has been successful in past years on the development of products and services to customers that have allowed them to have an international and domestic presence. In recent years UWB has struggled to maintain its development of new, innovated, products in the international market. One of the goals for UWB is to continue to develop profitable new products that will continue to expand its market share. Currently, the company is working on the development of a credit card product that will fulfill the needs of small business costumers. However, a new board member has brought a questioning attitude about the sampling method and determination used by the executives of UWB. This has brought concerns that the new product might fail and the company will loose a portion of its customers.
The purpose of this paper is to develop an optimal solution to satisfy all end-state goals of USA World Bank to eliminate the sampling problems and promote a successful, innovated, credit card. A 9-step problem-solving model will be used to develop the solution, from a set of alternatives. The module that will be discussed throughout this paper consists of; Step (1) Situation Background, Step (2) Problem Definition, Step (3) End-State Goals, Step (4) Alternative Solutions and Benchmarking Validation, Step (5) Analysis of Alternative Solutions, Step (6) Risk Assessment and Mitigation, Step (7) Make the Decision, Step (8) Implementation Plan, and Step (9) Evaluation of Results. The situation background of the scenari ...