Problem Solution Gene One
Gene One Ventured into the biotech industry in 1996 with groundbreaking gene technology that eradicated diseases in tomatoes and potatoes. This resulted in produce that was untainted by pesticides and with Gene One’s growth to $400 million within eight years, it‘s an indicator that consumers value chemical free vegetables. Aware of Wall Street’s rising interest in biotechnology, Gene One’s CEO and Board realize that growth targets of 40% will be critical to keep pace with demand. In addition, the company must go public within the next three years to raise IPO capital for development, advertisement and marketing to remain successful. With a clear strategy devised by Gene One’s CEO, Board and key members of the investment community, they hope to establish the company as a strong competitor by utilizing their leadership and organizational capabilities to succeed as a public entity.
Although Gene One was ultimately successful in their IPO transition, they did face several internal barriers that could have potentially affected their success. The following companies have faced similar issues to Gene One and were able to overcome their hurdles. Not only did each of the following companies rectify their problems, they used different methods and avenues to countermeasure their specific issues.
Google and Facebook – Huong Dunn
Similar to Gene One, Google started as a small workspace in a garage that focused on providing internet users a search engine that had “an uncanny knack for returning extremely relevant results” (2008). Google’s mission is to gather and organize the immense information that is available on the internet to enable user’s information that not only makes sense, but is accessible wor ...