Situation Analysis and Problem Statement
Intersect Investment is a financial service investment company. Currently, the company is facing several situations that posse opportunities as well as problems that need to be evaluated with a critical outlook. The basis for this paper is to look at the financial services company, Intersect Investments, and its current situation and evaluate if there are suitable goals that can be met by the organization and its stakeholders.
Situation Background (Step 1)
Intersect Investment is in a state of unbelief for the organization. Currently, Intersect is undergoing a philosophy change to make for better long-term victories. Frank Jeffers, the CEO, has introduced his new vision for the company 1 year ago. The vision "provides a set of products and services to consumer and small business customers using a model of customer intimacy that will build strong relationships based on trust and value to the customers"(University of Phoenix, Scenario). Intersect's past success has lead it to be a company that is complacent in the financial services industry and at times to barely manage to survive the flux of the stock market. Frank had to replace his executive vice president of marketing and sales with someone who is well qualified to make the customer intimacy vision a reality. Janet Angelo is the new EVP of marketing and sales.
Issue Identification
There are multiple issues for Intersect to consider internally as well as externally. Some of the questions that arise are:, how does Janet Angelo get full support of the current management team, can Lyn Chen, the VP of sales, make the necessary adjustments to th ...