TABLE OF CONTENTS
A. Industry and Sector Overview 2
1. External Analysis 3
a. Technology 3
b. Demographic 3
c. International Exposure 4
2. Economic Indicators 4
a. GDP Growth 4
b. Household Income 4
c. Foreign Exchange Risk 4
3. Competition within Sector 4
B. Procter and Gamble: Company Analysis 6
1. Activities and Products 6
2. Strategic Position and Competition 7
3. Financial Analysis 8
a. Review of Business Segments 8
? Health Care 8
? Fabric and Home Care 8
? Baby, Feminine and Family Care 8
? Beauty Care 8
? Food and Beverage 9
b. Operating Results of Procter and Gamble 9
? Volume and Net Sales 9
? Net Earnings 9
? Operating Costs 9
c. Financial Performance 10
? Profitability Analysis 10
? Investment Utilization 11
? &nb ...