1. THE PROJECT
The project is about establishing a terminal market which aims to create an innovative and modern market system. This new market system will include wholesale auction market, backward linkages with farmers as well as cooperatives, forward linkages with wholesalers, exporters, retailers and consumers. The basic activity of the terminal market will be to collect fruits and vegetables from the farmers, grade and sort them and sell them to buyers in fixed lot sizes on a commission basis, thereby eliminating three to five levels of middle men, saving transaction time and help maintain the quality of the produce in the process.
Considering the present scenario, project becomes quite significant for all the stakeholders. The present situation is too inefficient and opaque. The marketing is done mainly through multiple intermediaries and then mandis. At the mandis, the infrastructure is not adequate. The whole marketing process has glaring gaps and inefficiency. The post harvest wastage is humongous and needs urgent attention. The transparency at various levels is also missing that encourage rent seeking behavior. Hence the above mentioned scenario demands many radical changes to improve the situation. The project aims to include all those radical measures to address the existing problems and inadequacy.
ï?? The project will need total land area of 20 acres in the initial periods. The project will be expanded afterward and then it will again need additional land. There is a expansion plan of the total procurement area in Maharashtra and Gujarat with other produces like flowers, egg and meat. The estimated initial investment would be 34.59 crores. Out of the total initial investment need, 15% will be financed by the government subsidy. T ...